Since then, Blue Apron has tried to entice new subscribers by rolling out programs targeting different diets, including a Whole30 partnership and kits with Mediterranean diet recipes. Blue Apronĭue to operational issues, Blue Apron's stock plummeted more than 78 percent since the company went public last June, and its customer count fell 15 percent from 2016. Delivering two to four Blue Apron meal recipes per week, the service helps customers expand their cooking skills with proportioned ingredients, easy-to-understand instructions, and other cooking tips. Blue Apron is upping its game with a new line of kits available in grocery stores. Currently, Blue Apron is the most popular meal kit delivery service in the United States. Learn more about our prepared meal delivery services with ready to eat meals. Larger grocers like Albertsons and Kroger already offer meal kits from smaller companies in their stores. Heat & Eat by Blue Apron provides prepared meals delivered to your door. Amazon rolled out its own brand of delivery boxes (and in-store versions available at Amazon Go locations) in 2017, while both Walmart and Weight Watchers recently revealed lines of meal kits that will be available in grocery stores later this year. The announcement comes amid the company's struggle to retain its edge in a growing landscape of competitors.

So if you really love Blue Apron meals, don't cancel that subscription just yet.

Blue Apron did not provide information on the kit pricing, where they'll be available, the types of meals, or a timeframe for the product launch.

Blue apron home delivery