Managing consumer data responsibly: Adobe's Real-Time CDP prioritizes privacy and offers new Privacy & Security Shield and Healthcare Shield products for regulated industries and healthcare brands.Įnhancing B2B account-based marketing: Think of this as the customer journey, but on a company-to-company and team level.

'Adobe Experience Cloud applications, from Adobe Real-Time CDP to Adobe Journey Optimizer and Customer Journey Analytics, work together to help brands drive the next phase of their digital transformation, which will be anchored in wide-scale personalization,' says Adobe's Bhambhri.Īdobe is also pushing its game forward in healthcare, financial services, B2B, and retail. If you want to identify new opportunities and identify new markets, this tool will get you a far way along.

But what Adobe is offering is dynamically-created customer journeys, the ability to identify new use cases from raw data, and the ability to simulate customer behavior - all with the AI quality we've been seeing from GPT-style large language models. Customer journey guides have been around since product managers discovered they could get free coffee in the office. Then there are what the company calls Generative Playbooks. Next up is the Adobe Journey Optimizer, which games out customer experiences in real time, providing insights as they happen and providing 'next-best offers and touch points for customers.' If you and your friend didn't see the same offer from the same company at the same time, this may be why. Adobe is using its new Adobe Sensei Generative AI Services capability to identify and define precision audience segments, allowing for personalized campaigns to be delivered at scale.

Also: The best AI chatbots: ChatGPT and other interesting alternatives to tryĪdobe today announced three new generative AI capabilities in its Real-Time CDP.

Adobe acrobat pro alternative linux